廣告贊助

 

發佈日期:2014年5月29日

Japan is one of the hardest working countries in the world. So, at the end of the week, Japanese salary men and women let their hair down with very surprising consequences: Drunk Sleeping. 

By the end of a Friday and Saturday night you can find thousands of people sleeping on the streets. In Tokyo, this is considered normal behavior, so we decided to address the issue.

The idea: Turn Sleeping Drunks into human billboards against excessive drinking. Armed with white duck tape, printed headlines, logos and a call to action, we turned every sleeping drunk into an anti-drinking billboard.

With very little budget (duck tape and several printed cardboards), we hijacked some of the most advertising-crowded streets in Tokyo.

As honor is paramount in Japanese society, we shamed people into drinking moderately or risk becoming our next Sleeping Drunk Billboard.

 

2014-05-31  15:59

〔本報訊〕路邊醉漢變成勸人飲酒節量的活招牌!根據英國《鏡報》報導,日本連鎖酒吧Yaocho bars與廣告公司合作,隨機在路上捕獲「野生醉漢」,將他們醉後的醜態拍成廣告,勸人勿過量飲酒。

  • 日酒吧把醉漢當成活體海報,拍成廣告呼籲大家飲酒要有節制。(圖片擷自網路)

    日酒吧把醉漢當成活體海報,拍成廣告呼籲大家飲酒要有節制。(圖片擷自網路)

  • 「#nomisugi」表示「喝得太多」。(圖片擷自網路)

    「#nomisugi」表示「喝得太多」。(圖片擷自網路)

影片開頭指出,日本可能是全世界最勤於工作的國家,不過一到假日,上班族就會選擇放縱一下、喝酒喝個過癮,導致東京路邊常有許多醉倒在地的路人。Yaocho bars與廣告公司將這個議題做成廣告,希望喚起大眾的注意。

工作人員會在醉漢的周邊圍起白框,並放上「#nomisugi」字樣,表示「喝得太多」,將這些醉漢變成活體海報,並鼓勵路人拍照,希望這些醉漢可以給大眾一些警示跟啟發。

但這樣的做法也引起些許爭議,包括醉漢的隱私權、肖像權、人權等等,這樣的手法是否能阻止酗酒的現象,還是只是一個噱頭,還有待觀察。

 

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